Simba Pty., Ltd.

As amazing as it may sound, this Multi Billion Rand Company was born out of the vision of an old lady from the Eastern Cape, Mrs Greyvenstein. Affectionately known as Ouma Greyvenstein, this loveable and caring grandma planted a seed that would one day germinate into a snack empire that spanned all across Africa and became an important part in the world’s biggest snack and beverage company. So, how did Ouma get the ball rolling, or more to the point, how did she get the chips frying? Back in 1939 things weren’t going too well for the world. World War Two was looming large and in Molteno, a small town in the Eastern Cape, things weren’t looking too bright either. Times were tough but things were about to get a lot better because Ouma Greyvenstein started making her now famous Ouma Rusks. This project helped the community generate much needed funds while supplying South Africa with its favourite rusk. Her son, Leon, decided to diversify the family business and in 1952 he bumped into Herman Lay, who by then has been marketing chips for years. These two started talking and Leon came back to South Africa to start production on Simba chips. It was at this precise moment in time that Simba became a reality. Throughout the years, Simba has always strived to bring a little flavour and fun to everyone that wanted to enjoy themselves. In the 60’s, two major movements emerged. One was the hippie generation the other was the arrival of Fritos. Fortunately for us the Fritos revolution never slowed down and this popular product is still around today, stronger and better than ever. Over the years, Simba has changed and evolved to reflect what is going on in our country. Simba has had his finger on the South African pulse and has always been in tune and in step with what people have wanted to snack. We are able to bring you snacks that you want, not only because we are local, but because we are part of a bigger family that specialises in snacks and beverages all over the world. Simba is part of the PepsiCo International stable. Simba is committed to bringing you new and exciting flavours and snacks and that is why Simba will always be the undisputed King of Snacks.